As the exclusive Cannes Lions Festival Representative for South Africa, Ster-Kinekor is committed to the nurturing of creativity in brand communication. Screenings of highlights and winning work from Cannes Lions are hosted at select Ster-Kinekor Theatres after each international festival.
Ster-Kinekor is also responsible for managing the Young Lions competition locally - two young talented creative people are selected every year to compete the Festival in Cannes and represent South Africa in a global version of the competition.
South Africa selects 2 delegates to compete in the film section of the Cannes Young Lions competition each year. A local competition is run whereby a copywriter and art director respond to a brief to create awareness for the CSR initiative.
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